Stop overthinking, start practicing.


ShrinkRapt is an interview-based website service for therapists, coaches, and healers of all kinds who know their work matters but get stuck trying to describe it. I draw on my background in journalism, digital editing, graphic design and clinical work to help translate what you do into clear, professional language that’s ready to launch.

Our process:

ShrinkRapt’s unique process is designed for helping professionals who want a website—not a months-long identity crisis.

  • We start with a brief, no-pressure call to make sure this feels like a good fit. You can ask questions, get a sense of my approach, and decide whether you want to move forward.

  • You’ll fill out a short intake form and upload practical materials like headshots, fees, and basic information about your practice.

  • We’ll discuss your work, your values, and what drew you to this field. My goal here isn’t to “brand” you, but to draw upon my expertise as a journalist and a clinician to listen closely and pull out the language, stories, and emphasis that tend to get lost when therapists try to write about themselves.

  • Using the interview, intake materials, and my background in editing and storytelling, I’ll create a complete first draft of your website.

  • You’ll have a chance to review the draft and request one round of focused revisions. This is your opportunity to adjust tone, clarify details, or make sure the site feels authentic — without getting pulled into endless tweaking!

  • At the end of the process, you’ll have a complete, functional website, full access to your content so you can continue refining it over time, and everything you need to manage your site going forward.

  • “Noah is direct and attuned, and took in all the details of my vision while being available every step of the way. Considering the many, many hours I would have spent overthinking, revising, and generally freaking out about this process, it was more than worth the cost. ”

  • "I am a therapist that has been in practice for years now and love my work, but I still struggle with writing about myself. In particular, creating an entire website felt utterly impossible and really activated my imposter syndrome. I was amazed at the ease of Noah's process and beauty of his design. "

  • "After receiving his first draft, adjusting the content literally took me a few hours."

Contact ShrinkRapt

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Not sure if this is the right fit? The consultation is low-pressure and purely informational.